Redesigned the shopify storefront for The Box of Life. Used a wireframe to decide what information would best guide our customers to make a purchasing decision including visible value propositions, and easy access to FAQs.
worm parenting guide
Designed and illustrated a worm parenting guide. This is an instructional booklet that goes alongside the Box of Life Worm Studio so that new owners can learn to set up and maintain their vermi-composting system.
Designed and illustrated educational branded content for social media. Created a brand story to explain vermi-composting to new and potential customers.
Illustrated custom merch for t-shirts, stickers, and tote bags. Designed with screen printing in mind, the colors are simple, yet eye-catching. The wormy mascot is always present, sometimes carrying a message about composting or the earth.
Helped guide the owner of the company to develop 3 marketing personas. These personas would be used to drive website design, Instagram stories, future products, and any informational guidance customers may need.
Took product photographs of The Box of Life Worm Studio to be used on social media marketing and the website.