the box of life

is a vermi-composting brand and social enterprise based in Ottawa, ontario.

working with the founder of the company as their first employee to make vermi (worm) composting friendly and accessible.

as the marketing and design lead at the box of life, l create and execute brand strategy including website design, photography, and social media management.

website redesign

Redesigned the shopify storefront for The Box of Life. Used a wireframe to decide what information would best guide our customers to make a purchasing decision including visible value propositions, and easy access to FAQs.

worm parenting guide

Designed and illustrated a worm parenting guide. This is an instructional booklet that goes alongside the Box of Life Worm Studio so that new owners can learn to set up and maintain their vermi-composting system.

instagram stories

Designed and illustrated educational branded content for social media. Created a brand story to explain vermi-composting to new and potential customers.

branded merch

Illustrated custom merch for t-shirts, stickers, and tote bags. Designed with screen printing in mind, the colors are simple, yet eye-catching. The wormy mascot is always present, sometimes carrying a message about composting or the earth.

marketing personas

Helped guide the owner of the company to develop 3 marketing personas. These personas would be used to drive website design, Instagram stories, future products, and any informational guidance customers may need.


Took product photographs of The Box of Life Worm Studio to be used on social media marketing and the website.